Way to go, Hallmark! Once again, the company is embracing inclusion. Hallmark has a new card specifically for those undergoing gender transition.

It features a butterfly on the front with the words, “You’re becoming who you’ve always been.” Inside, it says, “How wonderful is that?”

How wonderful is that? I think it’s terrific! Hats off to Hallmark for embracing the LGBTQ+ community. This is the second time I’ve blogged about them – the first time I wrote about how the company featured a real-life gay couple in their Valentine’s commercial.

I think this deserves a new catch-phrase. Instead of ,”There’s an app for that,” I propose we change it to, “There’s a Hallmark card for that.”

I admit I don’t buy as many cards as I used to, but I just might need to visit my local Hallmark store and show them some love. They’re definitely showing love to the LGBT world.

Wouldn’t it be nice if more companies did?