One thing I’ve learned while writing this book: WRITING the book is one TEENY, TINY part of the whole process. You have to have a story. You have to sit down and write it. You have to edit and re-edit it. You have to query agents and publishers, and convince them they should pay attention to what you’ve written.
And if you’re lucky enough to actually land a contract, even then your work’s not done.
Oh no. Because now, you have to MARKET the sucker.
As someone who’s been around marketing for (ahem) a year or two, I figured this part would be a piece of cake. Geez, was I wrong. There are so many pieces to it! The part I’m currently working on is trying to convince people who don’t know me to do me a favor:
I’m trying to land endorsements.
These are the blurbs that go on the cover, or inside the jacket. Praise, accolades, compliments. Research shows these actually make a difference. If you have strong endorsements from people who are well-known among your target audience in particular, the average reader is more likely to buy your book.
So here I am, trying to convince these perfect strangers to take time from their fabulous lives to read my work AND say something nice about it.
Hence my recent flurry of emails, tweets and Facebook requests to people like Lady Gaga, Whoopi Goldberg, Jennifer Aniston and J.K. Rowling. Yes, there are many requests to men too: Ben Affleck, Larry Kramer, Jim Parsons, and John Grisham among them.
Here’s the interesting thing, though. I had to research people who had ties to the LGBTQ+ community. They didn’t have to be a member of the community, mind you; they did, however, have to be visibly supportive of causes that impact this group. These are the folks that my target audience are most likely to respond to. So I started scouring the Internet to see who I could find.
AND THERE ARE SO MANY OF THEM!
I was floored. Honestly, the more research I did, the more people I found who’ve used their celebrity status to advocate on behalf of the LGBT people in this world. Names like David Leavitt, Chuck Palahniuk, and Alison Bechdel might not be familiar to you. But what about Daniel Radcliffe, Christina Aguilera, Oprah Winfrey and Queen Latifah? (By the way, if you ever try to write a letter to Queen Latifah, let me know how you address it. I struggled with that. “Dear Queen?” “Dear Ms. Latifah?” Lady Gaga caused the same issue. “Dear Gaga” just sounds odd.)
All of these celebs and so many more support the idea that we all deserve love. That we’re all equal. That we’re all worthy. And they’re using their fame to promote those messages, even though some of them are straight, cis, and could advocate for so many other causes. How great is that?!
This book has taught me so many lessons. Some have been tougher than others. Some have been painful (rejection letter after rejection letter gets rather depressing after awhile). But this one, this one … well, I’m very glad to have been reminded of just how supportive human beings can be.
And by the way, in case you’re wondering, my book goes to print July 17! Stay tuned for more on that one…